Why Parking Is Still the Last Unsolved Part of Driving

The Last Unsolved Part of Driving

Every car journey ends in parking. Millions of times a day, across every city, every car park, every street. And yet, in 2026, parking remains completely manual.

You have to remember whether you paid. Whether you added enough time. When it expires. Which app to use. What the local rules are.

3 out of 4 drivers say they don't understand local parking rules. 60% feel they've been unfairly fined. And 1.4 million people are fined every single day.

The system is broken. And it's been broken for decades.

Why Is This Still a Problem?

The parking industry is fragmented across thousands of apps, rules, and systems. There are over 100 parking apps in Europe alone. Each one requires you to download it, register, enter your registration, choose a time, and remember to extend.

Every step is an opportunity to get it wrong. And when you get it wrong, you get fined.

The irony? AI can now drive our cars. But it can't park them.

PARC Changes Everything

PARC is the missing layer. Our AI detects when you stop, manages your parking session automatically, and ends it when you drive away. No apps. No rules to remember. No fines.

For the driver, parking disappears.

The Numbers

£23.3 billion is wasted annually in the UK alone on parking search time, excess fuel, and resulting emissions.

44 hours per driver, per year, spent just searching for a parking space.

500 million people fined per year globally — a clear signal the system is failing.

This isn't a small problem. It's a $500 billion global market, and it's completely broken.

PARC is here to fix it.